About LYF Socials
- The Team -
Get to know us, what we do, and how we can help you reach your goals together.
Hi, I'm Lena, and it's so nice to meet you!
I know social media platforms inside out, and I've decided to use my knowledge to help brands improve their social media presence.
What I love most about my job is working with people and telling a brand’s story. With a background in TV editing and a Media Management degree from Cologne, Germany, storytelling has always been a passion.
I don't believe in one-size-fits-all solutions. Every brand is unique, and so is my approach.
"You've got this - We’ve got this!" is more than a motto; it’s my commitment to tailoring solutions that work just for you.
Let’s connect and discuss how we can elevate your brand together.
Can't wait to chat!
Marc
Senior Social Media Coordinator
Marc is the Senior Social Media Coordinator at LYF Socials, where he supports the execution of social media campaigns across multiple client accounts. He plays a key role in coordinating content production, managing day-to-day social media operations, and ensuring campaigns are delivered smoothly and on schedule. Known for his strong organizational skills and collaborative mindset, Marc helps bring creative ideas to life while keeping projects aligned with client goals.
Isis
Operations manager
Isis is the Operations Manager at LYF Socials, where she ensures the engine behind the agency runs seamlessly. With a passion for the behind-the-scenes side of business, she specializes in building efficient systems, streamlining workflows, and keeping complex projects moving with precision. Isis works closely with the team to transform creative ideas into structured execution, helping LYF deliver exceptional results for clients in the fast-paced world of social media.
Jervis
Content Producer & Partnerships Coordinator
Jervis brings decades of experience in the event and hospitality industry, with a strong focus on building relationships and creating memorable brand experiences. At LYF, he serves as Content Producer and Partnerships Coordinator, supporting content production, influencer marketing, and strategic brand collaborations. Having been part of the LYF team for over two years, Jervis plays an important role in connecting partners, creators, and brands to bring campaigns to life.
Cynthia
Creative Director and Brand Strategist
Cynthia Cortes is a Creative Director and Brand Strategist based in New York. Originally from Mexico, she brings a global perspective shaped by over a decade of experience in the fashion and media industries. At LYF, Cynthia develops creative concepts, content strategies, and brand narratives that help clients communicate with clarity and connect meaningfully with their audiences.
Sawardi
Social Media Manager & Partnerships Support
Sawardi is a Social Media Manager at LYF Socials, based in Amsterdam. Currently pursuing a degree in Creative Business, she blends strategic thinking with a strong creative instinct. At LYF, she focuses on developing engaging content and thoughtful campaigns that help brands stand out and build meaningful connections with their audiences.
Lika
Social Media Manager
Andzelika “Lika” brings a global perspective to LYF Socials. Originally from Germany and now based in California, she works as a Social Media Manager supporting content creation and brand storytelling across client accounts. Passionate about fashion, travel, and digital culture, Lika brings creativity and fresh ideas that help brands stay visually relevant and culturally connected.
Anika
Social Media Manager
Anika is a New York–based Social Media Manager at LYF Socials with a background in product marketing and brand strategy. She specializes in transforming insights into compelling stories and ideas into content that resonates with audiences. Inspired by New York’s energy and creativity, Anika focuses on building brands that feel dynamic, culturally relevant, and community-driven.
On a personal note,
I'm a fan of challenges, and that's what has brought me to New York City.
The energy, the people, the opportunities – there’s no city like it, and now, it's home. My friends call me 'Smiley', and yes, I carry that positivity into every aspect of my work.
What else does lyf socials bring to the table? Passion, encouragement, and a front-row seat to support you. We're here to make sure you feel confident and supported in your social media journey.
